How to write a letter of praise or
criticism
When you see
something on television, in a movie, or in print that pleases or
offends you, you can have an effect by writing the company a
short note. Here are some guidelines for writing such letters.
1. Be specific about the program, idea, words, or images which
you found pleasing or offensive.
2. Write clearly and come to the point quickly. A short letter
is more likely to be read.
3. Don't use sarcasm. Clearly state your opinion.
4. Tell them how you feel about what you saw or read and what
kind of negative or positive effect you think it might be having
on people who watch it.
5. It can be helpful to send the letter from your whole family,
and to tell the corporation or media organization that you all
discussed this issue and agreed on your views.
6. It is also a good idea to say that you use their products, or
that you watch the program regularly. They like loyal customers and they care about how such customers
feel.
7. Remember that positive comments about programs which educate
or foster healthy attitudes can be as effective as or even more
effective than criticisms.
8. If your comment is negative, and you were offended by what
you saw, ask them to get back to you and tell you what they
intend to do about the problem.
9. If you want, you can send your letter by E-mail, but it will
not have the same power. It is easier for people to send
E-mails, and some experts estimate that one written letter is
worth one hundred E-mails.
10. Please send a copy of your letter to us at: MediaWatch,
Council on Size & Weight Discrimination, PO Box 305, Mt. Marion,
NY 12456. (You can also fax it to us at 845-679-1206 or E-mail
it to us at miriam@cswd.org)
Sample letter:
Dear XYZ TV:
The members of our family are regular watchers of "The XYZ
Show". We especially liked last week's episode (Jan 15, 2001).
The character who was the romantic lead was a plus-size woman
instead of the usual super-thin actresses. It made us feel good
about the positive messages your programming is sending to our
children. Thank you for supporting diversity and for portraying
life as it really is.
Sincerely,
The Smith Family
